If there is one thing social media taught us during so many years of sharing and linking content, is that anyone can be an influencer – your dog included. Many dog owners decided to make an Instagram account for their pet the moment they realize that most of the content on their personal account revolves around their little furry friend, and that is probably your case as well.

You started your dog’s Instagram page for fun but stared seeing that they got more followers than you. Now you have an entire audience that is curious to see what Mister or Miss Puppyeyes is going to do today. This means it’s time to step up your game and turn your little friend into the star that they deserve to be. But how can you do so?

Emphasize on what makes your dog unique

Every dog is unique, and they surely have something that makes them, them. Decide what that is and make sure you show that into each and every photo, story, or piece of content that you create. Does your dog have a one-of-a-king appearance, do they know any funny trick? There is surely something that makes you love your dog even more, so why not share that whit the world?

The key to high-quality content is to create something out of the ordinary and empathize with uniqueness. This will set your dog apart from others and really help to build their online persona.

Let them have a voice of their own

As pet owners, we often find ourselves just sitting there, looking at our dog, and trying to imagine what they are thinking. Oftentimes, we even end up having full conversations with them and imagining how they would respond. Give your pet a real voice and translate those thoughts into captions on their photos.

This way, you will be giving them a voice; a way to communicate with their audience and engage. When doing so, keep in mind that your dog and you may have entirely different personalities, so make sure you are focusing on them, and not yourself. Ask yourself genuinely, what would your dog say about that photo, if they could talk overnight, and go with your guts. Most of the time, people look for authenticity and honesty.

Engage your audience

The best type of content is that which engages the viewer. In every post, you make, encourage the audience to react, sent photos of their animals, or stand out for a good cause. If people send you photos or videos of their pets, share the ones you like most, to emphasize how much they matter to you. User-generated content can be an extremely successful marketing strategy, that also helps give back to your audience and thank them for the support.

At the same time, you can go ahead and use your dog’s fame to stand up for a good cause and encourage your followers to do the same. Most instafamous pets are real advocates for other animals out there.

Bottom line

Managing an Instagram account for your dog is no easy job, but remember that the goal is to have fun and make other people’s day better with the cuteness of your pet, just like they make yours. If your dog gets to become famous in the process, then even better.

Angela Baker is a freelance writer, aiming to improve herself in every step of the way. In her journey to personal and professional growth, she writes content for Trust My Paper, Grab My Essay, and Pick The Writer, to both improve her skills and inspire others. In addition, she is also a writer for LiveInspiredMagazine, where she shares her opinions about various topics, including marketing, social media, and business.