Great Fundraisers: Organise a Charity Dog Show

  • 27/08/2019

People are getting more and more creative with fundraising events, which is quite understandable. Each new event tries to be original and more appealing than those before it in order to collect more funds. The type of a fundraising event has the crucial impact on its success and you should probably consider a charity dog show for your next fundraiser.

Most people really and genuinely love dogs and enjoy spending time in their company and what better way to make those people feel great than by creating an event that not only has a great cause, but is also so much fun, than to have a charity dog show? However, if you want the event to be a resounding success, you have to plan it very carefully. Here are just some of the most important elements to consider if you’re in charge of such an event.


An appropriate venue is very important for every event and a dog show has certain specific requirements when it comes to its location. Namely, you need a lot of space, either indoors or outdoors, though we would always suggest choosing a date when you don’t expect bitter cold or great heat, since it’s much more fun to spend time outside. Also, you shouldn’t forget that you need good parking facilities for spectators and competitors in the vicinity. If you are considering an indoor event, think about village/school halls with access to a playing field. Another option is to rent a marquee, but that can be quite expensive.

How serious is the event?

Depending on how serious your event will be, you’ll have to hire more or less qualified and experienced judges, which means you might need to spend more money for a more serious event. On the other hand, fun dog shows are not taken so seriously by both guests and competitors, which may allow for some more relaxed time to be had. Still, whatever your decision in this respect is, you still have to plan the event carefully. All the dogs need access to fresh water and poop provisions. Don’t forget to install cans where the owners can dispose of poop bags.


Everyone remembers little details, so make sure you get them right for the event. For example, you could provide some biodegradable poop bags, if you want to have a plastic-free event or customised name badges, which are always popular. There should also be enough stands offering refreshment.

Advertise the event

If you want your event to make enough money for the charity of your choice, you need to make sure enough people hear about and are attracted to it. That’s why you have to use all channels available to you to let people know about your charity dog show. Such events are always advertised on social media and you mustn’t forget them, since that is the fastest and cheapest way to target the right audience. You should also consider radio commercials or TV ads, as well as leaflets and posters if your budget allows.

Judging and prizes

It’s a good idea to approach pet food companies, among other businesses, and ask for their contribution to the event. They might provide prizes for the categories you wish to have or even prepare a treat for each dog taking part in the event. It’s ideal to have prizes that are dog-related, but in case you can’t provide such recognition, you can chose some other items that could be useful to the owners. Don’t forget to give rosettes not just to the winners, but all the dogs that participate in the show. When it comes to judges, you should contact local dog breeders and vets or some local celebrity if the event is not very serious.

Who to invite?

To make more of your event, invite local vets, those providing clipping and grooming services, dog trainers, pet shop owners and others who might recognise the opportunity to advertise their services and products by providing advice or helping out at the event.

Try to find some local companies willing to sponsor classes and offer advertising space around the show. There should also be stalls offering refreshment, which should help you raise more money. The offer should be kept simple, with coffee, tea and hot/cold drinks. If there are those willing to make home-made cakes, biscuits and sweets for the cause, you’ll see they’ll help you raise even more money. A more adventurous feature is a barbecue, which could be a great earner. If the weather is hot, ice creams are the answer.

A successful fundraising event depends on many factors and always requires extremely careful planning and organisation, as well as great commitment. Your aim is to collect as much money as possible and create an event that everyone will feel great at, since they’ll be more likely to answer your call to a similar event in the future.

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